PROOQ S.A.
Structured cabling, electronic security, and automation in Panama
The context
When I founded PROOQ S.A. in 2013, Panama was in a real estate and commercial boom, but most SMBs were making technology infrastructure decisions with fragmented vendors: one for cabling, another for cameras, another for internet, another for telephony. The result: systems that didn’t talk to each other, cost overruns, and no one responding when something failed.
PROOQ S.A. was built as a single infrastructure partner: one accountable interlocutor responsible for everything working.
My role
Founder and general manager. I design the architectures, define the standards, and lead operations. Today, with a small team of certified technicians, we handle projects from small commercial spaces to bank branches.
Service lines
1. Network infrastructure
Design and implementation of enterprise networks: Cat 6/6A structured cabling, fiber optic, managed switches, enterprise-grade WiFi APs (Ubiquiti UniFi), VLAN segmentation, QoS for voice/video.
2. Electronic security
CCTV systems with leading brands (DAHUA, HIKVISION). Design from a single camera to NVRs with 64+ channels, integration with biometric access control, alarms, and intrusion detection. Official manufacturer certifications for tier-1 technical support.
3. IP telephony
GRANDSTREAM as the main stack: UCM PBX, IP phones, integration with local SIP carriers. Migration from analog PBX to IP with zero operational downtime.
4. Servers and storage
TrueNAS SCALE/CORE for enterprise storage, Ubuntu Server for services, Docker/Portainer for containerized apps. Design of RAID schemes, snapshots, replication, offsite backups.
5. Automation
Self-hosted N8N (at n8n.prooq.com) to connect all the client’s systems: WhatsApp
notifications when security events happen, daily automatic reports, CRM/ERP integrations,
bots for repetitive tasks. This pivots PROOQ from installer to digital partner of
the client.
6. Satellite internet
Starlink installation to operate where fiber does not reach: islands, farms and construction sites. One example is the link we set up in San Blas (Guna Yala).
Our own web platform (prooq.com)
We apply that same software capability in-house. In 2026 I rewrote prooq.com from scratch: from the old site (HTML/PHP duplicated per branch, on GoDaddy) to a modern monorepo on Astro 5 + Tailwind 4 + TypeScript, managed with pnpm + Turborepo + Biome.
- Multi-country on a single codebase: a root portal (
prooq.com) plus four branches (Panama, USA, Spain, Venezuela) that shareHeader,Footer, chat, and the country menu from a single@prooq/uipackage, no more duplication. - Unified PHP backend (Slim 4 + MySQL) at
api.prooq.com, with versioned SQL migrations and CORS, rate-limit, and admin-auth middleware. - In-house CMS (
prooq.com/admin): a visit-analytics dashboard (Chart.js), plus gallery, team, and downloads-center modules with binary uploads, site content is edited without touching code. - Cookieless first-party analytics (visit pixel to a MySQL table) and continuous deployment GoDaddy → Hostinger via GitHub Actions (lint + typecheck + build + SSH deploy).
Differentiators
- It costs because it meets regulations: NEC for electrical cabling, TIA/EIA for networks, DGI standards when electronic invoicing is involved. We don’t compete on price against the “cousin’s technician friend”, we compete on quality and traceability.
- Deliverable documentation: every project closes with diagrams, inventory, vaulted passwords, custom manuals. If in 5 years the client changes provider, they find everything organized.
- WhatsApp-first support: the channel where clients actually look for us. Business hours response SLA, escalated to 24/7 emergency for clients with contracts.
- SuiteHub as software layer: when the client requests POS, electronic invoicing, or management, we integrate SuiteHub, we are a single hardware + software vendor.
Coverage
We operate throughout the Republic of Panama, with our base in Panama City. Recurring projects in La Chorrera, David, Colón, Penonomé, and free zones.
Certification and experience
- Certification: Cisco CCNA 200-301 (routing, switching, security fundamentals).
- Experience with: DAHUA (video surveillance), HIKVISION (CCTV and access control) and GRANDSTREAM (IP telephony).